As all we know about TikTok, a short-form video hosting service platform. It is an entertainment platform where every user, creator and brand has the opportunity to express their opinion and creativity. TikTok is owned by the Chinese company named Byte Dance. It hosts videos submitted by its user, can range in duration from 30 seconds to 10 minutes. TikTok have gained global popularity in few years.
Advertising Becomes Entertainment
TikTok is now becomes a platform where advertising becomes entertainment. TikTok gives brands:
- Interface to express their opinion/product
- An opportunity to engage with their communities
- A deeper connection with audience
TikTok in Pakistan
Since its debut in Pakistan in 2017, TikTok has grown to over 100 million users, making it one of the most used apps there. Even if they don’t create TikTok videos, almost all Pakistanis now have the app installed on their smartphones and spend hours watching them. It’s an opportunity for Pakistani youth to convert their passion into profession through their talent.
This month, TikTok unveiled a new offering that will let businesses post advertisements next to high-caliber content produced by publishers. In exchange, the TikTokers will get 50% income share.
On May 4, TikTok has introduced Pulse Premiere, a new product that has been enabled companies like Buzzfeed, DotDash, Meredith, NBCUniversal, UFC, and WWE to insert their advertisements next to premium content. It is development of TikTok’s current Pulse program, lets advertisers to promote their businesses to the top 4% of content.
“We’re constantly evolving and exploring new opportunities that bring us closer to our fans. Over the years, TikTok has provided MLS a powerful way to stay ahead of key cultural moments,” said by David Bruce, MLS SVP of Brand.
Pulse Premiere opens new opportunities for TikTokers to monetize their content directly through a revenue-sharing model. Moreover, it allows them to amplify existing partnerships on TikTok.
An Overview of Pulse Premiere Program for Brands:
In addition to Pulse Premiere, they are excited to expand Pulse offerings to help brands maximize their reach and relevance on TikTok. The newly added solutions are:
Pulse Seasonal Lineups: Pulse Seasonal Lineups allowing brands to be more relevant to consumers by placing advertisements. The advertisements will be the most popular, trending Pulse-eligible videos during a particular marketing moment, cultural event, or season. They are eager to expand this to additional cultural events and seasons.
Max Pulse: It’s a new purchasing mechanism that enables advertisers to run their creatives to the top trending content across all categories. This will helps brands, maximizing the reach and potential of their brand.